Free Twitter Tactics for you…
Realize that you will have different messages
for the different types of contacts you’ll have on Twitter:
* Fans/Brand advocates
* Loyal, repeat actions
* They have interacted with you
* Twitter-ers that know your name
* New users who have Never heard of you
Technical Note:
For search engine visibility your content needs keyword research.
Use keyword phrases in your tweets and the #tags.
What to tweet about?
Here are some of the topics you could cover:
• industry trends
• top 10
• advice about x
• news
• blog link to: interview with a specialist
• industry events
• ask questions
• review products
• find a guest blogger
• pros and cons of x
• important people in the industry
• helpful books
• really long list of industry resources
• answer comments
• series of posts
• list of best posts
• explain the complicated
• a picture
• x for beginners
• industry statistics
• survey the audience
• how-to do x given that you already know how to do yz.
• list of web based tools
• legislation
• myth buster
• case studies and best customers
• issues in your industry that need attention
NEXT: Generate a long list (25+) headlines for your content.
This is all about good copywriting, to get attention quickly, and offer a benefit to the reader/viewer.
Then get feedback to do some initial A/B testing: Does it speak to the target demographic and get the desired action?
TAKE ACTION:
You’re an Entrepreneur Right?
Entrepreneurs love ideas, and idea creation. You have to take action to write all the content. And you have to block time to edit and re-edit after testing.
There are many articles and training programs for time management, and finishing tasks. I won’t go into theory of project management, but at the root of all this advice: you need good content to share in order to succeed on social media.
Good luck with this planning, and remember to take action!